Let’s start with the basics. I’m Tuva!
With over 10 years of experience in social-first content creation across fashion, interiors, and beauty, I combine a strong creative eye with a strategic mindset. I'm passionate about crafting visually compelling concepts with strong attention to detail, but I believe beautiful content should do more than capture attention, it should build brands.
Whether developing a long-term brand platform or creating content for a single campaign, I always look for the purpose behind the creative. The strongest ideas are not only visually engaging, but rooted in strategy and designed to create lasting impact.
In December 2022, I graduated from the Business Developer program at Hyper Island. During my education, I experienced working with clients in a creative yet strategic and business-oriented manner, by basing creative decisions on business insights gathered from research and interviews. The clients I worked with varied from Volvo, Natural Cycles, and the tailoring clothing brand Pelote, to the female-founded tech brand Nibye, to name a few. The education taught me how not to merely work in a creative way, but how the best results, creatively and business-wise, are achieved when the creative decisions can be backed up with either research or statistics in order to align with the brand strategy.
Besides Hyper Island, I’ve been creating content for social media for more than 10 years, for various of brands such as Corston, Estelle & Thild, A Day’s March, Verner Panton, Montana, Jotex, Tylko, & many more.
